Samuel Kinsella is an Artist, Designer, and Multi-Instrumentalist with a wide range of talents and ventures from Los Angeles, California. In pursuit of his artistic vision, he has created genre-bending audial universes, conceptual artistic galleries, and a strange and ever-growing clothing brand. Now creating his art with a hands-on stream of consciousness style and workflow, he focuses his mind toward pure creation and artistic autonomy. No longer only limiting himself to simple music, Samuel is dedicated to presenting a unique, fun, and compelling look into his mind.

Born to a family of artists in Los Angeles, Samuel was bound to create. He spent most of his young life sharpening his skills and growing a portfolio that exemplified adaptability as much as it did his artistic vision. A strong eye for visual composition and a strong ear for musical composition, he has created hundreds of client graphic projects and multiple client scores and soundtracks. Beyond the limits of client based graphic and musical work, Samuel is now working toward blending both audial and visual into new experiences for his clothing brand, the ASIS Coalition. He aims to make a new combination of textural and adaptive media, both physical and digital. His brand works to upcycle and rehabilitate garments, giving them new life and a new home. ASIS will grow into more than a clothing brand. Eventually becoming a gallery experience, recognizable audial display, and sustainable fashion design outlet and clothing brand that works to commandeer the senses.

Samuel looks to expand his vision and his reach. He wants to crush limitation and move toward a plane of pure innovation and creativity. His newest endeavor will breed generative musical landscapes and intricate rhythmic expression.

You can find his music on all streaming services, support his clothing brand, and book him for creative consultation in the links below.

Samuel Kinsella, 2022.

photographed wearing an

unreleased ASIS piece.

03182023

What does your mind look like?

“ hm… there’s a space there, when i visualize my thoughts. i think my mind can be understood on different planes. visually my thoughts float through cave-like organic structures. they have compartments, they intersect, they communicate. thoughts as organisms. my thoughts affect each other and inspire one another. i hear music. obscure tones and rhythms surround these mental corridors i’ve built and serve as a nice atmosphere when i really want to sit and think. may be tough to grasp for some but it’s what makes the most sense to me. “

If you had no limits,

where would you be?

“ you know, luckily i don’t think i’m someone who’s really inhibited by a lot of that, wether it be mental or physical limitations. i’m fortunate enough to be in a place of mental stability and control in my life where i know what i want. i know what moves me, i know what i want to hear from myself and in the world, and i know how to express myself in ways i never could. most of my work doesn’t primarily rely on physical embodiment.

if i had unlimited resources and support, i think i’d be in the same place i am now. maybe in a nicer apartment (ha ha). “

When it comes to music,

what is your creative approach?

“ music has always been this thing in my life that’s metamorphosized and taken many forms. i used to be a perfectionist, but that perfectionist approach was never focused on sharpening something worthwhile. my first record, which i revisited recently, was this ridiculous slow depressing floating entity that i worked on for nearly three years until it was fully scrapped. now my musical process is a LOT different. i hold myself accountable, if i work on a song for more than forty minutes at a time i cease all production and move to something else. my most recent releases have been made in hours, not days, not years, but hours. they’re my best songs yet. i’m going to continue that trend.

one thing that’s stuck throughout the years is how it will start. almost every song i’ve made has started with the title. from the title i can get an idea of how it would sound, then i play with rhythms, chordal ideas, instrumentation and unique sounds that build off one another. it’s all very stream of consciousness. it always had been, but i’m just now allowing it to happen. i usually know instinctively what should go where, what should come next. it’s come easy to me even before my musical training. after i have something i like that i can listen to a few times, i go into my lyric mill archives and pick out whatever concepts or phrases interest me most. right now i’m trying to engage more of my heady concepts (wether they hit home w people or not). “

With that in mind, do you want people to catch on to what you do or are you afraid it’ll leave the realm of creative freedom?

“ that’s always been something that i’ve wanted, but there is that “cake and eat it too” feeling of well, if i gain more of an audience more people enjoy my work, but they’ll just want to hear that one song and if i make something better and more interesting it’ll go over their heads, but at this point i’m comfortable with where my expression is. i don’t need people’s approval to be fully proud of my work. that doesn’t just apply to music, though with ASIS it seems to often be a completely different situation (people like my brand and support it quite often). i’ve always been the guy who listens to music that inspires and stimulates him, not the guy who listens to a song cause it’s a “bop” or a “vibe.” not that that has no value, i think there can be inspiration in what makes people listen. i’m trying to take it all in stride and create a hybrid of something groovy and something real. “

What made you start the

ASIS Coalition?

“ yeah one day thhhree and a half (?) years ago i had this idea. what if i make these anti drug posters warning against the use of a fictional drug and put them up places? weird concept, i thought it was cool. i made posters, flyers, etc. eventually i made a shirt, and from there i would make 1/1 shirts using the concept of this mysterious organization. the clothes were just for myself, but as i posted them and wore them, demand grew. i started making garments to sell in 2022, and was able to live off the brand the last half of that year. ASIS is something i love and i love doing, and i want more people to know about it and enjoy it. i put a lot of care into it on all levels and i think it’s something i haven’t seen people do. i’d love to grow it. “

Is there anything you would change about your journey? If you pinpointed one event and changed how it happened would you be better or worse off?

“ i think my growth has happened how i’ve wanted it to. i don’t think i’m anywhere close to the end of my journey, i’m still near the beginning. which is something that’s always bothered me in a way- i feel like people tell me i’m young too much. look at what i’ve done so far. i think if i were to change any of it i wouldn’t be who i am now. “

who/what inspires you?

“ i find inspiration in many things, many works. i’m inspired by my art, the art i consume, the love i give, the love i receive, a word, a phrase, an idea- organic or inorganic. my work is a product of my silence. when i’m silent, you can trust there’s at least two or three things running through my head, intersecting, competing- i’m cyclical in the sense of… that i make what inspires me and i’m inspired by what i make. i try to keep that alive. now i’m lucky to be at the equilibrium where i don’t have to ask anyone for any sort of help, i can just push forward and translate what’s in my mind to a tangible idea. that’s inspiring. “

do you want to be more than you are?

“ i feel very blessed to be able to answer no. i look at my life and my consciousness, and what i’ve done with it so far, and i realize that most people won’t see the opportunity to do fractions of that in their entire lives. i’m fortunate to live in los angeles, to be blessed with such intrinsic inclinations, to be able to use my talents in fully formed ways. i want to continue to sculpt myself and my outputs to point others toward a similar future, but i am content. i’m looking toward the future but not uncomfortable with the present. that’s something i’m grateful for. “

-SAMUEL KINSELLA

by WHCH // living ent.

IN CORRESPONDENCE.